THE BLOG
Sounds counter-intuitive...
...but sometimes that’s all you really need to get started. Knowing where you’re headed matters more than having every step mapped out.
Many times in my life I’ve had a goal, sometimes a cra...
They just haven't got a reason to come back
Picture a new starter on their first Saturday, before they carry a single plate you’ve told them which table has the wobbly leg and which regular takes their coffee with 4 sug...
Waiting for AI to stop changing is a strategy with no end date.
A few weeks back my husband and I worked out that our tenth wedding anniversary lands in January. Ten years. It feels like yesterday and a lifetime ago tha...
The trips people take in January are being researched right now...
...mostly through AI rather than Google. Someone's at their kitchen table tonight planning a trip to your area. Glass of something in hand, dreams of ho...
Is your promise living up to expectations in a digital world?
A bloke at Quobba Station in WA demanded his money back because the waves were too loud. Yes, too loud! He'd booked an ocean-view campsite. On the ocean, whe...
It overwrote a couple of hours of work...
...then couldn't remember what it had overwritten. It took a day and a half to fix! I was building something I was really excited about, an interactive quiz that tells you wheth...
