THE BLOG

Let’s talk about what really keeps customers coming back. It’s not just good food, well-crafted cocktails, or even a killer playlist (though, let’s be real, those help). The real magic lies in the small, unexpected momen...

Ever had a customer walk through the door and you think, "Oh no… what was their usual order again?"
Or maybe you’ve meant to send a thank-you email after a big sale but… life happened.

We’ve all been there. You’re juggli...

If you’ve ever cringed while asking a customer for their email, you’re not alone. For bricks-and-mortar businesses like cafés, bars and retail stores, building an email list is essential, but it often gets put in the 'to...

AI is here to stay, but if 2025 is proving anything, it’s this: human connection is making a massive comeback! Yes!! Customers are done with generic, soulless interactions. They’re craving real, personalised service and ...

Buckle up, because I’m about to flip the script on that tired old mantra: "The customer is always right." Guess what? They’re not!. Embracing this truth can be a game-changer for your business. Let's dive in and shake th...

Ah, planning. The word alone can send chills down your spine or spark the urge to buy a fresh pack of highlighters. But here’s the deal: no matter where you’re at in your business journey, it’s never too late to hit the ...

Let's dive into the final instalment of your Big Picture Strategy series - The Who! We've tackled the what and why; now it's time to uncover who we're doing all this for. Spoiler alert: it's NOT everyone!

“...You can pl...

Why do the big corporates have vision/mission statements plastered around staff offices and break rooms, but so few small and micro businesses understand this vital piece of successful business strategy?

In Part 1 we un...

Imagine if you never had to decide what to prioritise? What if making a decision was a no-brainer! A Big Picture Strategy will make every decision a breeze!

Having a vision for your business and life is the most importa...

If that heading makes you cringe with discomfort, read on! The perfectionist in you is real and it’s holding you back from business success!

I know you’ve felt that need for everything to be done perfectly, while at the...

"If you don't like the road you're walking, start paving another one."  Dolly Parton

When I started my first coaching and writing business in 2009 I knew I needed a clear plan as I’m prone to work in organised chaos and...