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Your AI's First Day

For small business owners

Build your Business Brain

You'd never hand a new staff member the keys and say "good luck". This is AI's induction: a Business Brain that tells AI who your customers are, how you sound and what you do. In the last webinar we started with your Business Snapshot, now we are building your Brand Voice and Customer DNA. Copy the prompts straight into whichever AI you use.

Use the same chat for each build so AI remembers what you've already given it.

Start with your Business Snapshot

Your Business Snapshot

Missed the Ranked Isn't Recommended Webinar? Use the prompt below. See how we used it to give AI the best chance to recommend your business here and to follow along with the full Webinar click here.

Be clear on

  • Business name, exactly as customers search for it
  • What you do, who it's for and where you are
  • Address, phone, email and website
  • Opening hours, including seasonal changes
  • Products and services, written the way a customer would ask for them
  • Prices
  • Booking and ordering links
  • Your review link
  • 5 questions customers ask you most, with your answers
  • One profile photo or logo, used everywhere

What goes in a full Business Brain

Your Business Brain

You now have the Business Snapshot. Using the prompts below, you will create your Brand Voice and Customer DNA. As they become relevant, you can add the rest of the documents.

  • Business Snapshot
  • Brand Voice
  • Customer DNA
  • Brand story
  • Customer Experience DNA
  • Offers
  • Revenue targets
  • Content pillars
  • Team
  • Tech stack
  • AI Rules of Engagement

Where your Brain lives

One folder, one master copy

Create a Google Drive folder called [Business Name] Business Brain and keep each part of your Brain as its own document inside it. That's your master copy. It lives outside any AI platform so you own it and can use it with whichever AI you choose.

0 of 2 done

Keep it current

Quarterly and whenever things change

Last year's prices in your Brain means last year's prices in every answer AI writes. Review your Brain every quarter. Update it straight away when you're running a sale or promotion or something major changes in your business. Then back it up. If your Brain lives in Google Drive keep a copy on your computer. If it lives on your computer copy it to a memory stick or external drive.

Both done!

That's AI's first day sorted.

Continue building the rest of your documents to complete your AI Brain. The next document that will help your AI platform understand your business better is your Brand Story.

If you would like my Brand Story Prompt, fill in your details.

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