The Repeat Business Foundation
Module 3: Your Customer Experience DNA
Customer Experience DNA Builder
Your Customer Experience DNA is the third part of your Business Brain. Each lesson takes you through one part of building it. Tap what fits, fill in the gaps and copy the prompt into your AI. Have your Customer DNA and Brand Voice ready, because your AI will need them.
Lesson 3.1:Your Experience Promise
Your Experience Promise is what you want customers to feel, remember and be able to count on whenever they interact with your business. Your Brand Voice already says how you want them to feel, so here we focus on what they'll remember and what they can count on.
Your answers save in this browser, so you can come back to them. If you switch devices, they won't follow you. That's fine, because everything that matters ends up in your AI chat and your Customer Experience DNA.
1. What do you want customers to remember?
Choose up to five.
2. What can customers count on, every time?
Choose up to five.
3. What your customers tell you (optional)
Paste in reviews or feedback about moments customers loved. If you pasted reviews in Module 1, a few of the best ones are enough here.
Paste it into a new AI chat, then attach or paste your Customer DNA and Brand Voice. Keep that chat open for Lesson 3.2.
See an example: Country Pub
Here's the Experience Promise for the country pub from Module 1.
1. Our Experience Promise
Come as you are and feel like part of the family. Kids are genuinely welcome, the food is consistent and someone will remember you.
- Remember: the staff remembered them, they felt like regulars and they found a regional gem.
- Count on: kids genuinely welcome, consistent food, a warm welcome and the chance to linger after the meal.
