Brand Voice Builder

Your Brand Voice is the second part of your Business Brain. Keep using the same AI chat you started in Lesson 2.1 so it remembers everything.

Lesson 2.2

Lesson 2.2:Create Your Brand Voice

Use the same AI chat. Your AI pulls everything together into one document you can keep.

Your answers save in this browser, so you can come back to them. If you switch devices, they won't follow you. That's fine, because everything that matters ends up in your AI chat and your Brand Voice.

Brand Voice Builder: Lesson 2.2

Paste it into the same AI chat and work through the review with it.

Check it

I've reviewed every section using KEEP | CHANGE | DELETE | ADD
USEFUL. Would this help me, my team or my AI make a better decision?
TRUE. Does it sound like my business, not who I think we should be?
CURRENT. Is this still right today?
I've saved it as Brand Voice in my Business Brain folder

Your Brand Voice is done.

It's the second part of your Business Brain.

You now know how your business sounds. Next, we'll put it to work.

See an example: Boutique Accommodation

Here's what a finished Brand Voice could look like for a boutique lodge. Yours will look different, and that's the point.

Brand Voice: [Boutique lodge name]

Updated: [date]

1. Personality and tone: Calm, elegant and refined, with a personality that feels thoughtful, intimate and quietly luxurious.
2. How we want customers to feel: Rested, valued and immersed in a sense of escape, whether through our website, emails or during their stay.
3. We speak like: A trusted host with impeccable taste, guiding customers gently, never shouting for attention.
4. Words and phrases: We often say “Slow down and breathe”, “Your retreat awaits”, “Designed for restful weekends and meaningful moments”. We avoid language that feels loud, pushy, overly casual or cluttered.
5. Communication and writing style: Polished but warm, informative but never overwhelming and focused on ease and clarity. Soft, sensory language for marketing and our website, with concise, reassuring language for booking and check-in information.
6. Humour: Light and subtle, used sparingly, allowing the atmosphere to speak for itself.
7. What we believe: True luxury is unhurried, personal and deeply human. Our role is to create space for rest and connection.
8. Preferences: Australian spelling, elegant typography, limited emojis, no exclamation marks and no hashtags in main captions (kept to comments or none at all).
9. Sensory language: Atmospheric and tactile cues such as morning light through linen curtains, candlelit evenings, seasonal produce, timber floors and quiet gardens.
10. In person: We keep voices low, offer personalised suggestions and check in without hovering.

Lesson 2.2:Create Your Brand Voice

Check it

Your Brand Voice is done.

Brand Voice: [Boutique lodge name]

Ready to Shake Up Your Next Event?